Opinion: Atoms’s lies about Apple Music would not affect Ghanaian musicians
In as much as I agree the dude lied and must be totally condemned, his act, I believe will in no way affect any Ghanaian artist’s chance of pushing through to any other big platform including Apple Music.
It must be said that unlike Africa where most people would want to attach emotions to every business move they make, entities like Apple Music, Tidal, Spotify and many others all are business oriented/profit oriented and would cash in where the money is.
This is also not to say Bozoma Saint John, marketing executive at Apple Music didn’t do a great work playing a Ghanaian music. She had a huge collection of music to choose from but did a great choice choosing a song from a Ghanaian artist.
Going forward, Ghanaian artists must do their homework and push their works to all platforms available to them.
Lest I forget, for the Ghanaian musicians who have turned into braggart, it is time they understood the world is a global village and whatever they said on the smallest media platform could be referenced by anyone worldwide so the earlier they told the truth about their deals the better.
Yes, we are not in the times of “Greetings from Abroad” where Ghanaians would wait on Nana Adjoa Awindor to get a shout from their family members abroad.
Anyway, why talk about what you don’t have? It takes me back to a song from Omar Sterling (Paedae) that says most of the cars, houses, women ect seen in music videos are just for the aesthetic purposes.
Days back, I took pain to collate thoughts on how musicians worldwide could get their music on several platforms, if interested, read from here: Austin Darbo of Spotify Details How Unsigned Artists can Break With Limited Money
In June 2016, Bozoma Saint John, marketing executive at Apple Music ended her presentation at the Worldwide Developers Conference held in San Francisco by playing Ghanaian musician 2016 Vodafone Ghana Music Awards “Hiplife Song of the Year” Ye Wo Krom performed by Atom.
The news caught the world’s attention especially Ghanaians since it was unexpected. The world wondered who this free-spirited woman was and how she could break all protocol and dance in front of great personalities.
Attention was also drawn to the song (Don’t forget, Bozoma is a Ghanaian and was in Ghana at a time when Atom’s Ye Wo Krom was a hit song and topped charts everywhere you went).
Atom then became the talk of town as everyone felt proud of him and how far his music had gone.
Atom’s lies and public deception
According to Vibesin5 which first reported the news, Atom in an interview with Sammy Baah Flex on Pluzz FM in Accra gave Apple Music one of the bad press ever as he stated categorically that the entity used his music without first contacting him and his management.
He further stated his legal team therefore contacted Apple Music for copyright infringement after which he was paid more $20,000. The legal process according to him took 45 days.
“Apple paid me between $20,000 and $50,000 for using my song without first contacting me,” He said.
Well, information available to www.nydjlive.com indicates the PR department of Apple Music is not enthused about the bad press Atom is giving them.
What do you think anyway? Feel free to comment via the comment box below this post.